Not long ago, the UAE vape market was dominated by a simple competition: bigger devices, more e-liquid, and higher puff counts.
For many brands, increasing puff count often meant making devices larger and heavier. The assumption was simple: more capacity required more size.
Today, consumer priorities are changing.
According to industry estimates, vapes now account for approximately 75–80% of the UAE vape market, reflecting both the category's continued growth and the increasing maturity of local consumers.
Many vape users are no longer looking for the biggest device they can find. Instead, they are paying more attention to portability, design, and everyday comfort.
In cities like Dubai and Abu Dhabi, vaping has become part of a modern lifestyle. Whether commuting to work, meeting friends, or spending time in cafés and shopping malls, consumers often carry their devices throughout the day.
As a result, slim premium devices are becoming increasingly attractive across the UAE market.
As devices evolved, many manufacturers focused on increasing puff counts and e-liquid capacity. While this extended device lifespan, it also created a new problem.
Many high-capacity devices became bulky, heavy, and less comfortable to carry.
For consumers who use their devices throughout the day, portability matters. A product may offer impressive specifications, but if it feels inconvenient in a pocket or uncomfortable in hand, the overall experience suffers.
In the UAE, product appearance plays an important role in purchasing decisions.
Consumers often associate slim and minimalist designs with higher quality, better craftsmanship, and a more premium lifestyle.
Rather than choosing products that simply look bigger, many adult users now prefer devices that feel refined and fit naturally into their daily routine.
One of the biggest shifts in the market is the growing expectation that performance and portability should exist together.
Consumers no longer want to choose between a high puff count and a slim design. They increasingly expect both.
The market itself reflects this change. Just a few years ago, devices offering a few thousand puffs were considered high-capacity products. Today, disposable devices offering 15,000, 25,000, or even 30,000+ puffs have become increasingly common across UAE retailers.
Chillax Infinite reflects this shift by combining up to 25,000 puffs with an ultra-thin body, offering long-lasting performance without sacrificing portability or comfort.
